СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Lagged Effect
• Landing Page
• Law of Diminishing Returns
• Lead Generation
• Lead Time
• Learning Theory
• Left Hand Read
• Lifestyle analysis
• Lifetime Value
• Light TV Viewer
• Like-For-Like
• Likelihood of Seeing
• Likelihood to See
• Look-A-Like Audience
• Low-Involvement Hierarchy Model
• Lower Funnel Behavior
• Loyalty
• LAL
• LATAM
• LBA
• LBM
• LFL
• LHR
• LOS
• LPO
• LTAS
• LSM
• LTS
• LTV