СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Sales House
• Salience
• Sample
• Saturation
• Saturation Point
• Scheduling
• Scheduling Pattern
• Search Engine Marketing
• Search Engine Optimization
• Search Engine Results Page
• Seasonal Markup
• Seasonality
• Seed Audience
• Selective attention
• Self-Serve Advertising
• Seller
• Session
• Share
• Share of Expenditure
• Share of Market
• Share of Shelf
• Share of Voice
• Share of Voice Strategy
• Shifting
• Short-Term Advertising Strength
• Simultaneous Use of Media
• Single-Source Panel
• Skippable Ad
• Social Media Marketing
• Socio/Economic Data
• SOV Strategy
• Spillover
• Split
• Split-testing
• Sponsorship
• Spontaneous Recall
• Spot plan
• Stacking
• Statement of Work
• Stockout
• Storytelling
• Strong Theory
• Subscription Video-On-Demand
• Sufficiency Matrix
• Supplier
• Supply-Side Platform
• Syndicated Research
• SEA
• SEM
• SEO
• SERP
• SHR
• SMB
• SME
• SMM
• SMO
• SOE
• SOM
• SOS
• SOV
• SOW
• SSP
• STAS
• SVOD
• SWOT