СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Daily Effective Circulation
• Dashboard
• Data Management Platform
• Day-After Recall
• Dayparting
• Demand-Side Platform
• Demographics
• Diary Panel
• Diffusion or innovations
• Digital Marketing
• Digital media
• Digital Out-Of-Home
• Diminishing Returns
• Direct Advertising
• Direct Marketing
• Direct-To-Consumer Advertising
• Discount
• Discount Calculator
• Display Advertising
• Distribution
• Double Branding
• Drip
• Drive Time
• Driver
• Dyad Interview
• Dynamic Creative Optimization
• Drip
• DAR
• DAU
• DEC
• DCO
• DM
• DMP
• DOOH
• DSP
• DTCA