СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Pulsing
• Package
• Packshot
• Page View
• Paid Search
• Pain Points
• Panel
• Pareto Principle
• Participation Rate
• Pay Per Click
• Performance Pricing Model
• Penetration
• Peoplemeter
• Perceptual Defense
• Perceptual Readiness
• Performance
• Persons Using Television
• Persons Viewing Television
• Point of Awareness
• Point of Contact
• Point of Conversion
• Point of Differentiation
• Point of Diminishing Returns
• Point of Engagement
• Point of Impact
• Point of Entry
• Point of Market Entry
• Point of Purchase
• Point of Sale
• Point-of-Sale Materials
• Portable Peoplemeter
• Post boosting
• Post-Buy Analysis
• Post-Campaign Analysis
• Post-roll
• Pre-roll
• Premium Positioning
• Price Calculator
• Prime-Time
• Private Label
• Probabilistic Matching
• Product Claim
• Product Placement
• Programmatic Advertising
• Propinquity
• Psychographics
• Publisher
• Pulsing Scheduling
• P2P
• PBA
• PCA
• PCC
• PEN
• PM
• POC
• POD
• POE
• POP
• POS
• POSM
• PP
• PPC
• PPM
• PSA
• PT
• PUR
• PUT
• PV
• PVT
• PODR