СЛОВАРЬ ТЕРМИНОВ МЕДИА

• Reverse Wedge
• Rate Card
• Rating
• Reach
• Reach Based Planning
• Reach Buildup Curve
• Real-Time Bidding
• Reason to believe
• Rebate
• Recency
• Recency, Frequency, and Monetary value
• Receptivity
• Refusal Rate
• Remarketing
• Remnant Ad Inventory
• Repeat Visitors
• Representativeness
• Response Rate
• Retail Media Network
• Retargeting
• Return on Ad Spend
• Return on Investment
• Reverse Wedge Scheduling
• Rich Media Ad
• Right Hand Read
• Road block
• Rooftop
• Run of Site
• RBP
• RBS
• RFM
• RHR
• RMN
• ROAS
• ROI
• ROS
• RPM
• RTB