СЛОВАРЬ ТЕРМИНОВ МЕДИА

• A/B Testing
• Abandonment Rate
• Above the Line
• Account Manager
• Accumulated Discount
• Activation Advertising
• Ad Avoidance
• Ad Aversion
• Ad Awareness
• Ad Blocking
• Ad Break
• Ad Expense to Sales Ratio
• Ad Fraud
• Ad Hoc
• Ad Impression
• Ad Inventory
• Ad Recall
• Ad Recognition
• Ad Server
• Ad Serving
• Ad Skipping
• Ad Verification
• Ad View
• Ad Viewability
• Adstock Strategy
• Advertising Association of Central Asia
• Advertising Carryover Effect
• Advertising Decay
• Advertising to Children
• Advertising Video-On-Demand
• Advertising Weight
• Affinity
• Agency Commission
• Agency of Record
• Agency Volume Bonus
• Agency Volume Rebate
• AIDA
• Aided Brand Recall
• All-stream Video
• Always On
• Application Programming Interface
• Attitude Survey
• Attribution
• Audience Buying
• Audience Segmentation
• Audience Share
• Audience Targeting
• Average Quarter-Hour Rating
• Average Time on Page
• Average Weekly Weight
• Awareness
• Awareness, Trial and Usage (ATU) Survey
• Awareness-Trial-Repeat
• A2S
• A2S (A-to-S)
• A&M
• A2C
• AACA
• AC
• ACB
• AF
• AFH
• AFP
• AIDA
• AIR
• AOR
• APAC
• AQH
• AQHR
• API
• ARPU
• ATL
• ATR
• ATU
• AVB
• AVOD
• AVR
• AWW